Wow, what a great start to 2011 it has been so far. Not only is it looking like a record breaking month of bookings but we’ve been delighted to receive a fab recommendation from Fred Mawer at The Telegraph and another lovely piece of feedback on Netmums.
It’s always wonderful to hear positive feedback and we’re especially happy when it comes from our customers. We work really hard to help our customers find the best baby and child friendly holiday property for them and make the booking process as easy as possible. As I’m sure you find in your own businesses too, it really means a lot to receive recognition for your hardwork.
The key is to take both positive and negative feedback and turn it to your advantage…
How can you use the positives to demonstrate your service to your potential customer base? Testamonials and press quotes are incredibly powerful tools to bring to life your website copy, blog or social media campaign.
Taking a step back, how can you learn from the negatives to make your business even better? However unpalatable it may be, is there a kernel of truth in what the feedback says and could you fix it?
How you handle your response to the customer is key here too…former critics can become your most ardent fans if they feel you have handled their unhappiness in a professional and constructive way.
So, here’s what The Telegraph’s Fred Mawer had to say in his ‘Guide to Hotels and Villas in France: 2011 Holiday Planner’ last week…
“Tots to Travel is my tip for families with young children. Its 170 French rentals are thoroughly vetted to ensure they are ideal for families, and copious detail on properties’ baby and child-orientated facilities can be found on the website. There are lots of affordable gîte clusters, with shared pools and play barns.”
And on Netmums, we were very pleased with this lovely piece of feedback from a customer…
“…Holidays can be so stressful with little kids but Tots to Travel make it much easier to relax when you get there because the houses have been made safe for little kids and you don’t need to take all the tonnes of stuff you normally have to take for kids. And the houses are divine…”
Why not take a look at your customer feedback from last year, add some quotes to your website and identify what you can really learn from?