Guidance Notes On Presenting A Property
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When Discount Letting showcase a landlord’s rental property, we believe it is vital that the property is offered in the best way possible.
A well presented property will achieve many more enquiries than a rental property offered in poor order, be it the property itself or the advert trying to attract potential tenants.
Important...
Please find below a selection of important points that Discount Letting feel should be taken into consideration when marketing a property for renting.
Offering a realistic rental price.
When searching for a prospective tenant it is vital that a realistic rental price is offered to prospective tenants. If a rental property is over priced it makes the property difficult to attract potential tenants.
Market research can be carried out by visiting the following websites.
- www.rightmove.co.uk
- www.findaproperty.com
To start the rental research the first half of the rental postcode will be required within the rental search facility when using both of the above property portals.
When selecting the rental property criteria to be used within the rental search the information should be kept as close to the rental property detail you are researching as possible, with the exception of the rental price. To research the market rental prices for your chosen area and property type it is good to put in a range of rental values, starting £300 below your anticipated rental to £300 above your anticipated rental value.
The search results will give an indication of what similar properties are available within the market, in that particular area of the UK. The information offered will be a good guide as to the quality of rental properties available, the rental price of similar available and let properties, and the way that other properties are presented. From the research carried out a good judgement can be made as to a realistic rental price for a particular type of property letting located anywhere within the UK.
Rental property description.
When presenting a residential rental property to prospective tenants it is important that the particulars offer the potential tenant all the information that the tenant needs to make a decision before enquiring about the property. It is important to offer as much detailed information as possible. This doesn’t mean that all rental property particulars should be 10 pages long, but it does mean that the property should be described in good detail.
An example of what prospective tenants are looking for in the detail of a property would be;
- Decor style and quality throughout the property.
- Flooring e.g. carpets, wood flooring etc.
- Bonus features e.g. built in wardrobes, wireless Internet etc.
- External features e.g. front and/or rear garden, off street parking etc.
- Utility bills included if applicable.
- Local facilities and transport links.
A rental property's particulars that include the above detail and which is presented in a couple of flowing paragraphs will offer the potential tenant the very best information the tenant needs to make a decision on which rental property to enquire about.
Please note: By order of our partner sites property particulars must offer property particulars only. Special offers, contact details, web addresses or similar will be removed prior to acceptance.
Furnishing type.
When offering a rental property it is important that a rental property is shown within as many searches as possible. By offering a rental property as a fixed furnishing type e.g. fully furnished, a rental property will be limited to the full furnished searches only and will reduce the number of searches that the rental property will be shown in. If a rental property is offered as the “Any” furnishing type this will mean that the rental property will show in all searches no matter what furnishing type has been selected by the potential tenant. Additional items of furniture can always be purchased at a later stage.
Property benefits.
When marketing a property it is vital to present to potential tenants the selling points of the property. A property benefit maybe that the property has been recently decorated, or even that the property offers wireless Internet. A list of 5 good benefits will assist in finding that potential tenant quicker than if no property benefits are listed.
Uploading images.
When presenting a rental property to prospective tenants it is important to attract the tenant’s attention. The best way to attract a potential tenant is to offer quality photo(s) with the property particulars. Property photos greatly improve the chance of attracting a tenant’s interest to a landlord’s property. In addition it is vital that the property photos are carefully selected and offered in the best order possible. The main image to be offered for any rental property should be a kitchen or a lounge photo. From our experience these photos attract more potential tenants than an external shot of a property or an image of a bathroom. External and bathroom shots are very important and need to be included within the image selection, although they are not best placed as the main image.
Important note.
Prospective tenants will be searching through many properties that are identical, so it is vital that the rental price, property particulars, and property photos are presented in the very best manor to locate a potential tenant as soon as possible. A well presented rental property will receive many more enquiries than a property that offers an unrealistic rental price, a poor description, and no property photos. All rental properties should be presented in the very best manor when looking for new tenants. It is this attention to detail that can make the difference between a property staying vacant or a property that finds a tenant very quickly.
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